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v1.0 · online
brand system

Brand.

The kooky brand system — logos, marks, colors, typography, voice. Use them in line with the rules below or reach out for special cases.

01 Logo
on dark · primary
on light
wordmark · official kooky wordmark
02 Colors
03 Typography
Display · Fraunces
kooky surfs
300 italic · for h1, h2 emphasis
Body · Familjen Grotesk
Onchain TLD operator and surfer. I build, run, and broker premium TLD projects.
400 regular · for body, intros, paragraphs
Mono · JetBrains Mono
v1.0 · onchain builder // 2026
400 regular · for labels, metadata, eyebrows
04 Avatar
official
Kooky avatar

Official avatar

Use this for any reference to kooky as a person — bios, profile pictures, press, podcast covers. Don't redraw, don't AI-regenerate, don't recolor.

05 Bios
short · 1 line ~80 chars

kooky — onchain TLD operator and surfer. Building dotesports.gg and queensland.foundation.

medium · 2-3 lines ~280 chars

kooky is an onchain TLD operator and surfer. Founder of dotesports.gg (esports identity) and queensland.foundation (state identity infrastructure). Also operates peaky.broker, an independent Freename TLD brokerage service. Builds permanent onchain namespaces — one-time mint, no renewals, no registrar control.

long · biography ~600 chars

kooky is the founder and operator of multiple onchain TLD projects: dotesports.gg, the official .esports domain registry for the competitive gaming ecosystem; and queensland.foundation, building the foundations of queensland onchain across six namespaces (.queensland, .qld, .brisbane, .surfersparadise, .gold-coast, .brisbane2032). Also runs peaky.broker, an independent brokerage service connecting premium Freename TLD owners with corporate buyers. Operating entity: Kooky LLC, registered in Delaware, USA.

06 Voice & tone
do
  • Use "kooky" lowercase always (except "Kooky LLC" as legal entity name)
  • Use cyan (#00f0ff) as the primary accent color
  • Display project names in lowercase italic: dotesports.gg, queensland.foundation, peaky.broker
  • Pair the wave logo with adequate clear space (1× the logo height)
  • Use the official avatar PNG, not redrawn or AI-regenerated versions
don't
  • Don't capitalize "Kooky" in casual copy
  • Don't use magenta or any other accent color (cyan only)
  • Don't modify the avatar — no filters, no recoloring, no reframing
  • Don't use the wordmark on busy or low-contrast backgrounds
  • Don't imply endorsement or partnership without explicit permission
  • Don't use the brand for unrelated commercial projects

Need everything?

Download the full press kit — all logos, all avatar sizes, bios, color palette. Use the contact form for any custom request.

◦ press-kit.zip · 3.4 mb · 11 files
Download press kit ↓