The log.
Notes, builds, surf reports, onchain takes. Drops when they drop.
Freename × x402 — the identity layer agentic payments need
x402 lets AI agents pay. But it doesn't know who they are. Freename is the missing layer — a domain per agent, readable by humans, verifiable by machines, attachable to a legal entity.
Why I bought my first TLD — the moment everything clicked
I used to pay $12/year to rent a name from a registrar. Then I discovered Freename and realized I'd been thinking about domains all wrong. Here's how it happened.
Building queensland.foundation — the long game
I bought six TLDs for Queensland because I'm not building for the next cycle. I'm building for the next 30 years. Here's why that distinction matters.
The .esports namespace — why now matters
Every category-defining TLD has a window. The .com window opened in 1985. The .eth window opened in 2017. The .esports window is open right now, and it won't be open in 2030.
5 questions to ask before buying a Freename TLD — the buyer's framework
After operating premium Freename TLDs and watching deals come together (or fall apart), the patterns are clear. Most failures share the same five reasons. Here's the checklist that separates the $200 mints from the six-figure exits.