.boardriders
The onchain namespace for the holding group behind Quiksilver, Billabong, Roxy, and DC Shoes.
Boardriders Inc. was the world's leading action sports holding company, owning Quiksilver, Roxy, DC Shoes, Billabong, RVCA, Element, and VonZipper — with sales to 7,000+ wholesale customers in 110+ countries. In 2023, Authentic Brands Group acquired Boardriders for approximately $1.25 billion, consolidating the largest collection of surf and skate brand IP under one roof.
The .boardriders onchain namespace is the only permanent TLD carrying that name on the blockchain. As ABG drives digital transformation and community engagement across its surf portfolio, an onchain namespace anchors the brand ecosystem in Web3 infrastructure.
Minted via Freename, stored permanently on-chain, transferable in full. The buyer gets complete registry rights to mint, sell, or assign any subdomain under .boardriders — with no competing claim in existence.
Who needs .boardriders
Authentic Brands Group
The direct buyer. ABG now controls the entire Boardriders IP portfolio. Securing the onchain namespace is brand infrastructure — enabling credentialing, community, and digital product launches across every brand in the portfolio.
Surf & action sports ecosystem
Retailers, licensees, athletes, or event operators connected to the Boardriders brand universe. The namespace enables onchain credentialing for sponsored athletes, verified retailers, and community members.
Web3 surf culture builder
A company building onchain loyalty, digital collectibles, or community tools for the global surf and skate audience. .boardriders is the most loaded TLD string in action sports.
Full ownership. Clean transfer.
The acquisition includes complete ownership of the .boardriders TLD on the Freename blockchain infrastructure — full registry rights to mint, sell, or assign any subdomain under .boardriders.
Transferable onchain asset — held in a wallet, transferable to any buyer wallet. No intermediaries, no lock-in.
First-mover position — there is no competing .boardriders namespace. This is the only one. Whoever owns it controls it permanently.
No public pricing. No automated response. Every offer is read personally — serious offer gets a serious response within 48h. No offer gets ghosted.
Make an offer →