.feastables
The onchain namespace for the fastest-growing creator-led food brand on the planet.
Feastables is the chocolate and snack brand built by MrBeast (Jimmy Donaldson) — the world's largest YouTube channel with over 460 million subscribers. Launched in January 2022, the brand hit $250 million in revenue by 2024 and operates across 30,000+ retail locations including Walmart, Target, and 7-Eleven. It is backed by Beast Industries, valued at approximately $5 billion, and is projected to reach $520 million in revenue in 2025.
Feastables is a digitally native brand built on audience, gamification, and interactive commerce — QR codes on packaging, viral drops, golden ticket campaigns. An onchain namespace under .feastables is a direct extension of that model: subdomain issuance for product lines, fan rewards, Web3 loyalty programs, or creator-economy integrations. The brand's audience already lives online and expects digital-first experiences.
Acquiring .feastables means owning the top-level registry on Freename blockchain infrastructure — full rights to mint, sell, or assign any subdomain. This is a permanent, transferable onchain asset held in a wallet. No renewals, no intermediaries. Whoever holds it controls the namespace for the life of the chain.
Who needs .feastables
Beast Industries / Feastables Inc.
The brand itself is the obvious acquirer. A proprietary TLD enables branded subdomains for product SKUs, regional storefronts, creator collabs, and loyalty programs — all onchain, all owned outright. No dependency on DNS registrars or third-party platforms.
Creator economy platforms & CPG competitors
Platforms building infrastructure for creator-led brands, or challenger CPG companies looking to lock up namespace adjacent to a category-defining competitor. Owning .feastables is a defensive and offensive play in the creator food space.
Web3 builder or fan commerce protocol
Any team building onchain loyalty, NFT-gated fan rewards, or tokenized food brand infrastructure needs a credible namespace to anchor the project. .feastables is the most recognizable creator food brand TLD available — a ready-made distribution hook for a Web3 consumer product.
Full ownership. Clean transfer.
The acquisition includes complete ownership of the .feastables TLD on the Freename blockchain infrastructure — full registry rights to mint, sell, or assign any subdomain under .feastables.
Transferable onchain asset — held in a wallet, transferable to any buyer wallet. No intermediaries, no lock-in.
First-mover position — there is no competing .feastables namespace. This is the only one. Whoever owns it controls the namespace permanently.
No public pricing. No automated response. Every offer is read personally — serious offer gets a serious response within 48h. No offer gets ghosted.
Make an offer →