.planetfitness
The onchain namespace for the world's largest gym chain by membership.
Planet Fitness (NYSE: PLNT) is the largest fitness chain in the world by membership count — approximately 19.7 million members across 2,722 clubs in the US and internationally as of end of 2024. Founded in 1992, it built its dominance on an accessible, low-cost model and its trademarked Judgement Free Zone positioning. System-wide sales crossed $1.2 billion in 2024.
A brand operating at this scale — nearly 20 million active members — has an obvious need for onchain identity infrastructure. .planetfitness enables member credentials, franchise verification, digital loyalty, and Web3 touchpoints that a generic domain or subdomain under .com simply cannot deliver with the same authority or permanence.
Owning .planetfitness means holding full registry rights over the namespace on Freename's blockchain infrastructure — the right to mint, assign, or sell any subdomain under it. It is a permanent, wallet-held asset with no renewals, no central authority, and no competing version. Whoever holds it owns the namespace outright.
Who needs .planetfitness
Planet Fitness, Inc.
The direct play. With 19.7M members, a growing franchise network, and a digital experience that increasingly matters to Gen Z sign-ups, Planet Fitness has every reason to lock down its onchain identity before anyone else does. Member credentials, club-level subdomains, loyalty tokens — all live natively under .planetfitness.
Franchise Operators & Ecosystem Players
Planet Fitness has over 2,700 clubs — more than 90% franchisee-owned. Large operators like National Fitness Partners (200+ clubs) or Taymax Group (175+ clubs) have real incentive to control namespace infrastructure for their portfolios. Competing gym chains targeting the same budget fitness segment are a secondary acquisition angle.
Web3 Fitness & Health Infrastructure Builders
A builder launching an onchain fitness rewards protocol, health credential layer, or tokenized gym membership platform gains instant brand gravity by anchoring it to the most-recognized namespace in mass-market fitness. .planetfitness is a credibility asset for any Web3 health or wellness project targeting mainstream adoption.
Full ownership. Clean transfer.
The acquisition includes complete ownership of the .planetfitness TLD on the Freename blockchain infrastructure — full registry rights to mint, sell, or assign any subdomain under .planetfitness.
Transferable onchain asset — held in a wallet, transferable to any buyer wallet. No intermediaries, no lock-in.
First-mover position — there is no competing .planetfitness namespace. This is the only one. Whoever owns it controls the namespace permanently.
No public pricing. No automated response. Every offer is read personally — serious offer gets a serious response within 48h. No offer gets ghosted.
Make an offer →