.tourdefrance
The world's biggest cycling race needs its onchain home.
Tour de France is the most watched annual sporting event in cycling — broadcast live across 190 countries, drawing an estimated 3.5 billion cumulative viewers worldwide and generating over $70 million in sponsorship revenue per edition. Organised by ASO (Amaury Sport Organisation), the race runs 3 weeks, 21 stages, and has been held since 1903. In 2024 alone, the race accumulated over 1.5 billion online impressions.
As ASO accelerates its digital and NFT fan engagement strategy, a dedicated onchain namespace is the logical next layer — enabling verified digital identity for riders, teams, sponsors, collectibles, and fan experiences under a single authoritative root. .tourdefrance is the only namespace that carries the full weight of the brand in Web3.
Owning .tourdefrance means controlling the canonical onchain namespace for the world's most iconic cycling race — issuing rider.tourdefrance, nft.tourdefrance, or fan.tourdefrance addresses with full registry authority. No third party can replicate or compete with it.
Who needs .tourdefrance
ASO — The Organiser
The direct and most obvious acquirer. ASO controls the Tour de France brand globally and is already expanding into digital fan products. Owning .tourdefrance is a natural extension — securing the namespace before anyone else does and anchoring every future Web3 initiative under a single, owned onchain identity.
Official Partners & Sponsors
The Tour's 40+ global sponsor roster — from LCL and Škoda to media rights holders — all operate within the Tour de France brand ecosystem. Any partner building fan tokens, NFT drops, or digital activations tied to the race has a direct interest in controlling or licensing subdomains under .tourdefrance.
Web3 Sports Infrastructure Builder
A sports-focused Web3 platform, NFT marketplace, or fan engagement protocol could acquire .tourdefrance as a strategic namespace asset — building credential systems, ticketing, or collectible infrastructure for cycling's global audience and positioning itself as the default digital layer for the sport.
Full ownership. Clean transfer.
The acquisition includes complete ownership of the .tourdefrance TLD on the Freename blockchain infrastructure — full registry rights to mint, sell, or assign any subdomain under .tourdefrance.
Transferable onchain asset — held in a wallet, transferable to any buyer wallet. No intermediaries, no lock-in.
First-mover position — there is no competing .tourdefrance namespace. This is the only one. Whoever owns it controls the namespace permanently.
No public pricing. No automated response. Every offer is read personally — serious offer gets a serious response within 48h. No offer gets ghosted.
Make an offer →